Vik Pérez, PhD
Brain-Driven Entrepreneurship
WHY ENTREPRENEURSHIP AND AI EDUCATION FAIL UNDER COMPLEXITY
Treat cognitive limits as the design constraint, and certain responses become unavoidable
Media & PressRegular contributor on AI, cognition, and entrepreneurship education
Expert commentary on human performance and decision-making under complexity
For media enquiries (Reuters, AFP, AP, Bloomberg, radio and TV)
Response time: same day where possible
Languages: English, Spanish
Available for interviews, expert commentary, and background briefings
When the bottleneck is cognitive, design priorities change
RECENT DEVELOPMENTS
Design Responses to the Cognitive Bottleneck
Treat cognitive limits as the design constraint, and certain responses become unavoidable
When cognitive limits become the design constraint, priorities change
The WNYLE Method™
A structured learning framework translating cognitive and emotional principles into pedagogical design.
Brain-Driven Entrepreneurship Lab
A research and experimentation environment exploring how cognition, creativity, and decision-making interact under real-world entrepreneurial complexity.
Global Entrepreneurial Clash
A live international setting designed to observe entrepreneurial decision-making under pressure, uncertainty, and cross-cultural complexity.
Neuro-Entrepreneurship Encyclopedia (3 Vols)
Editor-in-Chief of a foundational scholarly reference consolidating an emerging interdisciplinary field.
Global Commentary
Explore critical reflections and global insights I’ve published across various platforms on the intersection of neuroscience, entrepreneurship, and learning.
Cognitive Performance Music™
Cognitive Performance Music™ (CPM) proposes sound as part of the cognitive environment shaping attention, mental effort and performance.
The framework explores how structured soundscapes can influence how people think, learn and sustain effort in modern knowledge environments.
Conceptual demonstration of Cognitive Performance Music™
Introduced as part of ongoing work on brain-driven approaches to cognitive performance and learning environments
Global Commentary
Public reflections expanding these ideas across global audiences:
Selected Global Commentaries
© Vik Pérez. All rights reserved